Rachid Eljid

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I help B2B SaaS teams bring structure to products

navigating growth and rising complexity

I help B2B SaaS teams bring structure to products navigating growth and rising complexity

From early 0→1 foundations to post-PMF restructuring, I design systems aligned with real operational roles, minimizing complexity while remaining reliable and scalable as they grow.

From early 0→1 foundations to post-PMF restructuring, I design systems aligned with real operational roles, minimizing complexity while remaining reliable and scalable as they grow.

Book a Discovery Call

Experience designing B2B products used by teams in

Energy

FMCG

Logistics

My Design Approach

My Design Approach

Clarity through Understanding

Clarity through Understanding

I start by understanding how the product, business, and users actually work to define the real problem before moving into solutions.

I start by understanding how the product, business, and users actually work to define the real problem before moving into solutions.

Outcomes First

Outcomes First

I work backwards from the outcome the team is trying to achieve.

Decisions are driven by impact, not features.

I work backwards from the outcome the team is trying to achieve.

Decisions are driven by impact, not features.

Simplifying Complexity

Simplifying Complexity

I reduce complexity in multi-role products through clear structure, strong information architecture, and role-specific experiences.

I reduce complexity in multi-role products through clear structure, strong information architecture, and role-specific experiences.

Ongoing Collaboration

Ongoing Collaboration

I work closely with leadership, engineering, and cross-functional teams from discovery through delivery.

I work closely with leadership, engineering, and cross-functional teams from discovery through delivery.

Words from people I’ve worked with

Words from people I’ve worked with

ZAKARIA AZEMZI

Co-Founder & CEO @ AZA Petrosolutions

Rachid brings clarity to complex, ambiguous problems and has, a strong ability to start from a blank page.


He consistently seeks to understand how things work and how the business truly operates, and played a key role in designing and improving several B2B SaaS products, including AFMS Stations used by large energy companies.


I’d highly recommend him to teams building products from zero or designing solutions intended to scale.

Rachid brings clarity to complex, ambiguous problems and has, a strong ability to start from a blank page.


He consistently seeks to understand how things work and how the business truly operates, and played a key role in designing and improving several B2B SaaS products, including AFMS Stations used by large energy companies.


I’d highly recommend him to teams building products from zero or designing solutions intended to scale.

Fatima Ezzahra AZEMZI

Co-Founder & COO @ AZA Petrosolutions

Rachid approaches product design with a strong focus on understanding how things work in practice.

He took the time to understand our operations, workflows, and constraints before proposing solutions, and brought clarity to problems involving multiple roles and operational tradeoffs.


Beyond design delivery, he worked well across teams and helped align product decisions with real business needs

Rachid approaches product design with a strong focus on understanding how things work in practice.

He took the time to understand our operations, workflows, and constraints before proposing solutions, and brought clarity to problems involving multiple roles and operational tradeoffs.


Beyond design delivery, he worked well across teams and helped align product decisions with real business needs

Soufiane El BEGGAR

Lead Software Engineer @ AZA Petrosolutions

I worked with Rachid for over two years on projects ranging from early-stage products to a mature platform.

He consistently brought clarity to complex problems and helped the team think more clearly about what we were building and why.
Rachid collaborates closely with engineering, understands technical constraints, and makes design decisions that lead to smooth handoffs and less friction during implementation.

I recommend him to any team building and evolving complex products.

I worked with Rachid for over two years on projects ranging from early-stage products to a mature platform.

He consistently brought clarity to complex problems and helped the team think more clearly about what we were building and why.
Rachid collaborates closely with engineering, understands technical constraints, and makes design decisions that lead to smooth handoffs and less friction during implementation.

I recommend him to any team building and evolving complex products.

How i Partner with Teams

How i Partner with Teams

I partner with B2B and SaaS teams at critical moments in their product lifecycle,

when complexity starts to slow things down and clarity becomes essential.

I partner with B2B and SaaS teams at critical moments in their product lifecycle,

when complexity starts to slow things down and clarity becomes essential.

Post-PMF

Product clarity & System

Refactor

For post-PMF B2B products dealing with growing complexity

BY

Simplify multi-role workflows and information architecture.

Reduce design debt and feature sprawl.

Bring clarity to products that have grown faster than their structure.

OUTCOME

A clearer, more usable product system that supports scale without adding complexity.

Post-PMF

Product Optimization for Scale

For teams preparing to grow usage, users, or operations

BY

Improve onboarding and first-time user experience

Reduce friction, confusion, and support overhead

Align product structure with real usage patterns

OUTCOME

Faster adoption, lower operational cost, and a product that scales with confidence.

0→1

0→1 MVP

For founders building complex B2B products from scratch

BY

Clarifying the real problem before committing to solutions

Defining an MVP that reflects real workflows

Designing foundations that won’t collapse at scale

OUTCOME

An MVP built on clarity and sound product decisions, not guesswork.

How to Partner

How to Partner

Project-based

Short to mid-term engagements focused on a specific problem or phase

Clear scope, outcomes, and timeline

Common for product refactors, onboarding improvements, or focused initiatives

Book a Discovery Call

Monthly Retainer / ongoing partnership

Ongoing collaboration for teams navigating continuous complexity

Ideal for post-PMF products evolving over time

Prioritization, iteration, and design support as the product grows

Book a Discovery Call

Rachid Eljid

Work

Services

About

Contact

Navigating complexity and want

to get it right? Let’s talk.

Product design partnership for B2B & SaaS teams.

Discovery call

Book a Call with me

Let’s see if a partnership makes sense for your product.

Book a Discovery Call

If you’re unsure whether a call makes sense yet, feel free to send a message.

Reach out

Rachid Eljid :)

Product Design Partner for B2B & SaaS teams

Home

Work

Services

About me

Contact

work@rachideljid.com

LinkedIn

X

Contra

© 2026 Rachid Eljid

Based in AGADIR, MOROCCO

Working Globally

Rachid Eljid

Work

Services

About

Contact

Navigating

complexity and want to get it right? Let’s talk.

Product design partnership for B2B & SaaS teams.

Discovery call

Book a Call with me

Let’s see if a partnership makes sense for your product.

Book a Discovery Call

If you’re unsure whether a call makes sense yet, feel free to send a message.

Reach out

Rachid Eljid :)

Product Design Partner for B2B & SaaS teams

Home

Work

Services

About me

Contact

work@rachideljid.com

LinkedIn

X

Contra

© 2026 Rachid Eljid

Based in AGADIR, MOROCCO

Working Globally

Navigating complexity and want

to get it right? Let’s talk.

Product design partnership for B2B & SaaS teams.

Discovery call

Book a Call with me

Let’s see if a partnership makes sense for your product.

Book a Discovery Call

If you’re unsure whether a call makes sense yet, feel free to send a message.

Reach out

Rachid Eljid :)

Product Design Partner for B2B & SaaS teams

Home

Work

Services

About me

Contact

work@rachideljid.com

LinkedIn

X

Contra

© 2026 Rachid Eljid

Based in AGADIR, MOROCCO

Working Globally

Rachid Eljid